Like most ideas, the latest in effective marketing approaches begins with a buzzword: inbound.
So, when someone asks at a networking event if you’re on board with this new marketing approach, you might nod and smile then quickly move on to mingle with someone else.
The truth is, the concept of inbound makes tons of sense today as the customer has the power to seek and find solutions on their own. With inbound, it’s all about providing content that your audience desires so they will come to you—rather than mass broadcast (or outbound), which creates lots of noise that can completely miss the target audience and potentially waste your time and effort.
Inbound, defined by HubSpot and other marketing automation solution providers, is an approach focused on attracting customers through content and interactions that are relevant and helpful—not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Whether your brand uses marketing automation tools such as HubSpot, Marketo, Pardot, or a number of others (Constant Contact, MailChimp, Hootsuite etc.), it’s an approach you can leverage right away.
LMG, a HubSpot partner, has implemented a number of best practices that can turn interruptive to interesting—and naturally lead customers to your brand.
So, the next time someone asks you about Inbound, you can launch confidently into how it works and why it’s changing the way we market.
Download a free guide to running an effective Inbound marketing campaign at http://info.lmgresults.com/inbound-10-steps.