The culture at LMG truly lends itself to a balanced work life. There is a compassion in our workplace that comes from the top down. This allows us to take the time we need for our health and our family’s wellbeing. In practice, this might mean stepping out for an hour or so during the day, or working remote, so we can be with those in our lives who need us, or fit in an appointment for our own care.
Our focus on flexibility also extends to celebrating special moments that cannot be recaptured, like attending a child’s performance at school, or being there for the birth of a nephew.
Beyond health issues and life milestones, there are the much loved, pop-up “Fun Fridays” throughout the year to reward us all for our productivity and dedication. It’s wonderful to get a little breather at the end of a busy week now and then, allowing each of us to reconnect with what is important to us outside of work.
The Super Bowl is just around the corner, and the world’s biggest brands are poised to showcase their most creative commercials—with the hope of leaving a lasting impression on viewers. While most watch to laugh, cry, or find a new favorite company to follow, marketing professionals like us can’t help but take a deeper look at what makes these advertisements so effective. Often, it’s because they’re the perfect blend of strategic and creative marketing, something we call creative intelligence.
Did you know there’s a smarter and simpler way to nurture leads who visit your website, receive your emails, and see your ads? What a potential customer is looking for varies depending on where they are in the buyer’s journey. A website visitor could be looking for information to help solve a problem they just started researching, or they could want specific details and prices for products or services you offer.