But what does this mean? That’s open to interpretation. CMO, Adobe’s online magazine focusing on current digital marketing and advertising news, strategies and trends, asked high-level and expert marketers, “How will you bring more creativity and daring to your marketing in 2016?”
So we decided to ask ourselves the same question. Here’s what you can expect from LMG this year:
“Create campaigns for our clients that engage their personas and make the brand a ‘go-to’ expert in their space, and as a result, drive sales for the brand.” – Anna, Account Director
“Buck the trend that no one reads anymore. Grab their attention and keep it with relatable, relevant content. Make it worth their time, and always leave them wanting more.” – Erin, Copywriter
“It sounds obvious, but aim to be less cautious and constrained. Think big. Act boldly. Go against the grain. Ideas that seem odd, awkward or unworkable at first blush may turn out to hold the seeds of a brilliant breakthrough.” – Phil, Vice President, Client Services
“I will push myself beyond my boundaries to achieve a higher quality solution versus cranking out bland necessities just to meet a deadline.” – Laura, Designer
“By always stopping to think about the customer. What is their life like? What are their priorities? How do we connect with them?” –Danielle, Senior Account Executive
“Embrace the prospects’ prickly pain points. Know them, love them, exploit them. They are opportunities in disguise.” – Karen, Associate Director, Digital Marketing
“Design is a chance to tell creative, bold, unique and compelling stories to communicate to a wide range of diverse audiences. Keep it real and unexpected, but most importantly FUN.” – Bridget, Associate Designer
“Real, authentic storytelling that hits home with audiences. Using real, simple language. No more monologues. Just dialogues.” – Doug, President and Creative Director
“With great risk comes great reward. Breakthrough the informational clutter consumers are bombarded with. Don’t play it safe, it will pay off tenfold. Learning never stops, so collaborate and share findings to create the best possible product for the client.” – Melissa, Design Director
“The mere thought that your company is bursting with creativity and innovation doesn’t make it true. The validation comes from how the client and public perceive you. I want to go above and beyond for our clients in always being one step ahead, and letting them know we have their back.” – Liz, Account Executive
The Super Bowl is just around the corner, and the world’s biggest brands are poised to showcase their most creative commercials—with the hope of leaving a lasting impression on viewers. While most watch to laugh, cry, or find a new favorite company to follow, marketing professionals like us can’t help but take a deeper look at what makes these advertisements so effective. Often, it’s because they’re the perfect blend of strategic and creative marketing, something we call creative intelligence.
Did you know there’s a smarter and simpler way to nurture leads who visit your website, receive your emails, and see your ads? What a potential customer is looking for varies depending on where they are in the buyer’s journey. A website visitor could be looking for information to help solve a problem they just started researching, or they could want specific details and prices for products or services you offer.