We have all come across certain LinkedIn profile pictures and wondered, “What in the world were they thinking?” Don’t let that be you! Check out our visual guide for tips on how to ensure you have the best image of YOU on LinkedIn. For the record, these are all stock images—but we have seen examples of all of these in our networks at one time or another.
The Super Bowl is just around the corner, and the world’s biggest brands are poised to showcase their most creative commercials—with the hope of leaving a lasting impression on viewers. While most watch to laugh, cry, or find a new favorite company to follow, marketing professionals like us can’t help but take a deeper look at what makes these advertisements so effective. Often, it’s because they’re the perfect blend of strategic and creative marketing, something we call creative intelligence.
Did you know there’s a smarter and simpler way to nurture leads who visit your website, receive your emails, and see your ads? What a potential customer is looking for varies depending on where they are in the buyer’s journey. A website visitor could be looking for information to help solve a problem they just started researching, or they could want specific details and prices for products or services you offer.