Teacup or Tumbler? What Your Favorite Cup Says About You as a Marketer
We’ve all heard it before: drink eight glasses of water per day to stay hydrated. Yeah, yeah, but that’s only for fitness fiends, right?
Actually, studies show that, “Dehydration affects all people, and staying properly hydrated is just as important for those who work all day at a computer as it is for marathon runners.”
Looking at you, marketers.
So aside from water, maybe you need a cup or two (or seven) of coffee to power through the morning drag or afternoon lull. We get it. Here at LMG, it’s common to see co-workers with a beverage of choice throughout the day, and we all have our go-to cups. So we started to wonder, what does your favorite cup say about you as a marketer?
You put your all into everything and work tirelessly to achieve the perfect results. Blue-sky ideas are your specialty, but you know how to keep your feet firmly planted when necessary. Your enthusiasm is contagious, and you’re most at home brainstorming and collaborating with your team.
Sports Team Tumbler/Water Bottle
You play to win, always going above and beyond for the client or project. You rise to a challenge and don’t stop until you’ve dominated it in every aspect. You focus on strategy, execution and playing by the rules—but sometimes you’re okay with breaking them.
You’re traditional and appreciate simplicity. When it comes to communication, you believe an honest conversation can be more meaningful than a clever marketing scheme. You embrace modern technology, but you also value the power of starting with pen and paper when forging strategy or exploring design.
You know what it takes to get the job done, and you find the most efficient and practical way to do it. You believe in logical, tried-and-true strategies, but you always keep the project's unique vision and inspiration clearly in focus.
You work diligently to consider every detail and explore all possibilities to create a carefully crafted idea. You consider the complete picture, from concept to execution to follow-through, and revisit strategy at each point to ensure messaging is cohesive and design is intuitive.
Did you know there’s a smarter and simpler way to nurture leads who visit your website, receive your emails, and see your ads? What a potential customer is looking for varies depending on where they are in the buyer’s journey. A website visitor could be looking for information to help solve a problem they just started researching, or they could want specific details and prices for products or services you offer.
Spring—it’s a time to start fresh and nurture growth. And speaking of growth, how is your social media performing? Research shows that 52% of social media marketers believe social media positively influences their company’s revenue and sales, so the health of these platforms is certainly important. In fact, key players in the industry are rolling out data dashboards that prioritize the health and quality of your digital marketing efforts. HubSpot’s Email Health Tool and Facebook’s Quality Check help users identify and address underperforming emails or social media ads. If these issues are left unaddressed, companies could be blacklisted—ending up in the eternal email spam folder or banned from the Facebook platform entirely.