As creative professionals, it’s important to flex our creative muscles to keep them strong. For a high-intensity creativity workout, variety is better than volume. Pushing yourself to crank out another two design concepts, draw up five more logo ideas, or explore another angle on a client’s strategic positioning can build endurance, but it might not have the energizing impact you really need. Instead, consider doing something out of the ordinary, “flipping the script,” trying a new task that challenges and surprises you—and is also just plain fun.
In October, LMG took our own advice and hosted a calligraphy workshop for our team. Lindsey Buck, owner of the The Hive Studio, provided each attendee with a complete starter kit, including a calligraphy pen, a “nib” (the pointed tip that disperses the ink), a calligraphy notepad, and a few worksheets.
We spent two hours chatting, snacking on chips and salsa (and apple cider mimosas!), and clumsily tracing the letters on our worksheets, slowly gaining confidence with each stroke. Lindsey taught us how to mix our own ink, the proper grip for holding the pen, and ways to incorporate our own handwriting style into the art of calligraphy.
As the session came to an end, all of us shared our work. We wrote our names, our kids’ and/or pets’ names, “Happy Halloween,” and “Hello fall.” Every one of us also shared how much we loved the workshop, and most of us agreed that this was something we may never have tried on our own.
Since the workshop, we’ve started to find opportunities to incorporate this new skill into our everyday work. For example, our designer Laura experimented with a handwritten/calligraphic style for a logo design. Maybe next year LMG’s holiday cards will feature a greeting in calligraphy. Even for those of us who haven’t directly applied what we learned, the experience paid off in enthusiasm and inspiration. And you never know when calligraphy might come in handy. The possibilities are endless when you continuously learn new skills to keep things fresh.
Did you know there’s a smarter and simpler way to nurture leads who visit your website, receive your emails, and see your ads? What a potential customer is looking for varies depending on where they are in the buyer’s journey. A website visitor could be looking for information to help solve a problem they just started researching, or they could want specific details and prices for products or services you offer.
Spring—it’s a time to start fresh and nurture growth. And speaking of growth, how is your social media performing? Research shows that 52% of social media marketers believe social media positively influences their company’s revenue and sales, so the health of these platforms is certainly important. In fact, key players in the industry are rolling out data dashboards that prioritize the health and quality of your digital marketing efforts. HubSpot’s Email Health Tool and Facebook’s Quality Check help users identify and address underperforming emails or social media ads. If these issues are left unaddressed, companies could be blacklisted—ending up in the eternal email spam folder or banned from the Facebook platform entirely.