Whether you’re familiar with the latest social media trends or not… if your consumers are hanging out there, then you need to as well.
We use the term “social” media and often forget what it literally stands for: having and observing real-time conversations with others that are sharing that same interest as you, right now.
So, being present where your consumers’ conversations are taking place is the perfect way to:
Get the market insights you need
Create high-impact, relevant messaging
Reach your audience while they are in the moment and receptive
Sure, you can stick to the more traditional channels to connect with your consumers, i.e., email, direct mail, online ads, or even wait for them to visit your website. Or, you can get familiar with current and up-and-coming social media platforms to participate in, and even drive these conversations.
Still not convinced? Consider this: “A high-impact recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase than a recommendation from a stranger.” — McKinsey Quarterly
The Super Bowl is just around the corner, and the world’s biggest brands are poised to showcase their most creative commercials—with the hope of leaving a lasting impression on viewers. While most watch to laugh, cry, or find a new favorite company to follow, marketing professionals like us can’t help but take a deeper look at what makes these advertisements so effective. Often, it’s because they’re the perfect blend of strategic and creative marketing, something we call creative intelligence.
Did you know there’s a smarter and simpler way to nurture leads who visit your website, receive your emails, and see your ads? What a potential customer is looking for varies depending on where they are in the buyer’s journey. A website visitor could be looking for information to help solve a problem they just started researching, or they could want specific details and prices for products or services you offer.