Whether you’re familiar with the latest social media trends or not… if your consumers are hanging out there, then you need to as well.
We use the term “social” media and often forget what it literally stands for: having and observing real-time conversations with others that are sharing that same interest as you, right now.
So, being present where your consumers’ conversations are taking place is the perfect way to:
Get the market insights you need
Create high-impact, relevant messaging
Reach your audience while they are in the moment and receptive
Sure, you can stick to the more traditional channels to connect with your consumers, i.e., email, direct mail, online ads, or even wait for them to visit your website. Or, you can get familiar with current and up-and-coming social media platforms to participate in, and even drive these conversations.
Still not convinced? Consider this: “A high-impact recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase than a recommendation from a stranger.” — McKinsey Quarterly
Did you know there’s a smarter and simpler way to nurture leads who visit your website, receive your emails, and see your ads? What a potential customer is looking for varies depending on where they are in the buyer’s journey. A website visitor could be looking for information to help solve a problem they just started researching, or they could want specific details and prices for products or services you offer.
Spring—it’s a time to start fresh and nurture growth. And speaking of growth, how is your social media performing? Research shows that 52% of social media marketers believe social media positively influences their company’s revenue and sales, so the health of these platforms is certainly important. In fact, key players in the industry are rolling out data dashboards that prioritize the health and quality of your digital marketing efforts. HubSpot’s Email Health Tool and Facebook’s Quality Check help users identify and address underperforming emails or social media ads. If these issues are left unaddressed, companies could be blacklisted—ending up in the eternal email spam folder or banned from the Facebook platform entirely.