Whether you’re familiar with the latest social media trends or not… if your consumers are hanging out there, then you need to as well.
We use the term “social” media and often forget what it literally stands for: having and observing real-time conversations with others that are sharing that same interest as you, right now.
So, being present where your consumers’ conversations are taking place is the perfect way to:
- Get the market insights you need
- Create high-impact, relevant messaging
- Reach your audience while they are in the moment and receptive
Sure, you can stick to the more traditional channels to connect with your consumers, i.e., email, direct mail, online ads, or even wait for them to visit your website. Or, you can get familiar with current and up-and-coming social media platforms to participate in, and even drive these conversations.
Still not convinced? Consider this:
“A high-impact recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase than a recommendation from a stranger.”
— McKinsey Quarterly
Could that “stranger” be your marketing message? To ensure your message is received as the “trusted friend,” check out what’s hot in social media today and what’s on the horizon: 2016 Social Media Marketing Predictions From the Experts.