As a HubSpot Partner Agency, we're always training and staying up to date on how our clients can use HubSpot to get results in their business. Two of our team members recently completed the HubSpot CMS Certification, here's what we learned:
HubSpot CMS is the best platform for marketers that want to grow their business.
1. 99.99% uptime can't be beat.
The most dreaded words in our industry are "Your website is down". When a website crashes, it's all hands on deck to get the site back up as soon as possible, and sometimes, fixing the site isn't easy or quick. A site down means lost sales for our clients, not to mention a horrible customer experience. HubSpot CMS has the best uptime in the business. They have software engineers that are always working to maintain the integrity of the sites they host.
2. No more updates that "break" your site.
One of the biggest challenges with WordPress sites is that they require consistent maintenance. There are no guarantees that plug-ins will work with site updates and a lot of site updates require manual programming effort to troubleshoot issues. That results in a lot of avoidable expense for clients. With HubSpot CMS, software engineers do extensive testing before updating, so sites don't "break".
3. Orient your business for sales growth.
HubSpot CMS comes with the free version of the HubSpot CRM. This allows you to add and track up to 1,000,000 leads. You and your sales team can gain insights into how those leads use your website, arming you with information about their interests that can help you take a tailored, personalized approach to selling. This is not something that any other CMS product provides and makes the HubSpot CMS a great fit for a growing business.
4. Drag and drop editing
How often have you tried to make a simple website change, and then midway through discovered it was much harder than you anticipated. Whether you choose to migrate your existing site, or do a site redesign, editing a site on HubSpot's CMS is designed for marketers, not developers. This means that the platform is intuitive and easy to use, instead of full of hidden menus you have to click to expose your content. Changing an existing page, or adding a new page is done using templates and modules that are set up for your needs. This means that your website is easy to adjust as your business adds new products, people, and content.
5. SEO made easy(ier)
With traditional CMS platforms, search engine optimization sometimes seems like an afterthought. Adjustments need to be made in the code itself, or special plug-ins are needed. With the ever-changing complexity of Google's search algorithm, it's difficult to address all of the factors that affect your ability to rank in search results. Fixing load time issues, making sure pages are mobile friendly, optimizing content and images, those activities all take place in different areas of traditional CMSes and many require separate plug-ins. This is something HubSpot focused on fixing. The HubSpot CMS includes an Optimizations section fo each page. This section functions like a checklist to automatically check your technical SEO and recommend fixes. HubSpot's Marketing Hub also includes additional integrated SEO tools to help you plan your content strategy and analyze performance. This all helps make SEO second nature and makes it easier to outrank your competitors.
How much more effective would your sales team be if they had the ability to track a lead from the first point of contact with your business? If they knew when a lead was on your company's website, how they got there, and what pages they visited? How much more relevant could they be to your prospects? Now, think about your website as an extra sales person on your team. Through ongoing testing and optimization, you can tell exactly what sales interactions are working and what's falling flat. You can tell what pages of your website lead prospects to convert. Best of all, you can tie that directly to your sales numbers. Reporting on ROI is built into the way HubSpot's analytics are set up, so you can see the return on your marketing dollars.
One of a B2B marketer's greatest fear is not being able to tell what aspects of their marketing are working. This makes it hard to decide what marketing activities to invest in. Your website is one of your digital marketing activities that is always on. It's a sales presence that is always available for customers to lean on. But data on how well it is performing can be hard to interpret. That's why HubSpot built a CMS platform that's focused on conversion and optimization. You can trace marketing activities back to a contact's first interaction with your site, and when combined with HubSpot CRM, you can easily see the prospect's path to a sale. With the reports and analytics available, you can take both a bird's eye view on overall ROI, and zoom in to troubleshoot the things that might be holding your business back.
Overall, some of the most common pain points for digital marketers are addressed with the HubSpot CMS. We are excited to be able to help our clients solve their marketing problems in a whole new way and take the experience of managing a website from a groan to a grin as businesses see results from using HubSpot CMS.
Wondering if your website and your business is a good fit for HubSpot CMS? Let's chat. Schedule a call now.