From Our Perspective: 2023 Retail and Finance Trends
As a marketing agency serving retail and finance, we are close to the consumer and the merchant. As a result, we’ve defined five trends for 2023.
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Creative Intelligence
It’s the formula for how we think and the way we work. Follow along to see how we’re driven by fresh insights, current events, leading trends and the day-to-day to share, analyze, excite and inspire.
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Five Tips for a More Effective Hybrid Workplace
When the pandemic hit nearly three years ago, we were fortunate to have the structure and technology in place to easily switch to a work-from-home model—leveraging the unique talents of our team members to serve a diverse set of clients all over the country with creative and strategic solutions.
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LMG Runs on EOS
The Entrepreneurial Operating System is built around a couple of words: simplicity and accountability. When I describe EOS to someone for the first time, I often tell them to let go of the corporate “rules” they’ve been taught over time.
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BNPL—All the Buzz in Payment
If you’ve purchased anything online lately, you’ve likely encountered an offer to buy now, pay later (BNPL) by making an initial payment and three additional payments two weeks apart with the promise of no fees or interest.
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Email Marketing is All About Relevance
Today’s email marketers are working hard to be relevant to you. The goal is not to end up in the trash, but to engage the target audience and drive action.
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LMG’s Favorite Commercials from 2021
LMG shares our top commercials from 2021.
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Market Smarter, Not Harder: How to Simplify Smart Content and Marketing Automation
Discover what smart content is and how it can help optimize your performance and productivity using marketing automation.
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The Anatomy of SMART Goals for Marketing Strategy
Learn how to better achieve your business goals by making them SMART using these tools and tips. Connect with us to stay up to date on marketing insights and best practices.
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The 5 Topics to Discuss During a Persona Interview—Plus Sample Questions
Discover the most effective topics and questions to discuss during a persona interview.
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Managing Your Mental Health: Ideas and Tips From Real People
The LMG team shares ideas and insights to help support mental health during the COVID-19 pandemic.
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How to Handle Negative Comments on Social Media: Do's and Dont's
Learn the DOs and Don'ts responding to comments on Your Business’s Social Media Pages. Stay tuned for more tips and insights!
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Using Social Media to Manage Your Crisis Communication: 7 Steps
Follow these 7 steps to use social media to build stronger relationships with your followers and customers through challenging times. Stay tuned for more tips and insights!
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When Words Fail: Communication Strategy in Troubled Times
Strategic crisis communication is important for any business that plans on positioning itself for success, even through unforeseen events. This blog, our free eBook, and grader tool will help you do just that.
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5 Strategies to Stay Creative During Quarantine
LMG shares five strategies to stay creative at home during quarantine. Contact us for support on your next creative marketing project.
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How to Engage Employees and Enhance Your Company Culture with This One Simple Tool
Do you know how your team really feels about your company culture? Before you answer, let us introduce you to OfficeVibe. It's a nifty tool we use at LMG to communicate confidently about things often left unsaid, and nurture a culture in ways often overlooked. It's super easy, engaging, and fun too!
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Refresh Your Brand with Just One Design Element
The right color combination can elevate your brand to the next level using cohesive pallets. Breath new life into your brand with a fresh look at your company color palette. In this blog, you'll find pro tips on how mood boards, colors schemes new energy can help you do just that.
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Catch More Customers with These Smart Marketing Analytics Tools
Attracting leads is a bit like going fishing. You must observe the fish, understand them, then synchronize your efforts to theirs. It's not as obscure as it may seem. Israel breaks it down in this week's blog, and offers tools to help you—or your clients—catch more of what you're looking for.
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Digital Vocabulary 101 - HTML
Learn the Basics of HTML, and you'll know the backbone of the web universe. From tags to to transfer protocols and content management, you'll learn the lingo and be off to a great start.
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Take Your CTAs from Clickable to Irresistible with These 3 Tips
Marketing is all about inspiring customers to take action, and sometimes all it takes is calling upon them to do so. This blog talks all about effective CTAs and how to implement them in your next campaign.
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Extend Your Content’s Shelf Life and Increase ROI with Evergreen Content
Just like the evergreen trees retain their leaves year round, evergreen content can retain its value over time—and can increase ROI, too. In this blog, we talk about what evergreen content is, what makes it successful, and how it can continue driving inbound results.
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4 Simple Steps to Leverage Contextual Marketing for Natural Language Processing (NLP) and Be Found Through Search
Need to get a better handle on what digital marketers mean when they talk about contextual marketing, and why that drives search results? We can explain that and provide four steps to build a consistently searchable foundation of content by leveraging contextual marketing.
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The Power of LinkedIn: Creating a Company Page
Our team discusses what a company LinkedIn page is, how to use it, and how it can benefit your company.
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How to Cruise Into Control (and Not Lose Control) of Your Social Media Engagement
If you've lost control of your social media engagement strategy, this blog is for you #SocialMediaStrategy
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Before You Start a Blog, Ask (and Answer) These 10 Questions
Stop! Before you start writing that blog, ask yourself these questions, answer them, and you'll be set for success.
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Your Brainstorm is Busted: 7 Techniques for a Better Brainstorm
Busting your brain for another great idea? Here are 7 simple strategies to shake things up and innovate that breakthrough idea by brainstorming better. Written by our Senior Account Director, Danielle Phillips
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What Does GDPR, General Data Protection Regulation, Mean for Marketers Globally?
Want a basic understanding of GDPR (General Data Protection Regulation) before it goes into effect May 25, 2018? Read more to get familiar with the principles of GDPR, lawful basis for data collection, and need to know terminology. Want your digital marketing to be GDPR compliant? Let's talk: (937) 641-4444 ext 109.
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5 Steps to Transform Inbound Marketing to Inbound Sales
How does Inbound marketing generate Inbound sales? This is a practical step-by-step guide to implementing Inbound marketing to include the sales team with every step, leading to qualified leads and sales.
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4 Potential Reasons Why Your Content Isn’t Being Shared
The world wants to share your amazing content, but we can't if you don't let us. Learn four common mistakes that could make your content "unsharable."
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The 5 Things I Learned in 2 Weeks at a Marketing Agency
Wondering what it's like to work at a trendy marketing agency? Heres a firsthand account of what Caroline Lunne lived, loved, and learned from her two-week internship with us.
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Design to Reality: How Paper and Printing can Enhance Your Next Project
Read up on a few recent advancements in paper and printing, the time and budget constraints, and even some tips!
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Grow Email ROI by Following These 4 Trends
Email marketing is not dead! Bring your email strategy back to life with these four trending tips from HubSpot, an inbound marketing industry leader.
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The Power of LinkedIn: Making Connections
Account Director Anna Clarke shares four personal experiences and four pro tips on how to make connections on LinkedIn.
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Keeping the Creative “Wheels” Turning
Senior Designer Laura Wagner shares how she was able to explore an old passion through a new project for Wheelhouse Lofts.
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Office Art: Homage and Inspiration
LMG shares the artwork featured in its Dayton, Ohio office.
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Meet Our Summer Interns: Emma and Sarah
Learn more about LMG's 2017 summer interns, Emma Kujawa and Sarah Michaud.
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Is Your Business Inbound? Here’s a 10-Step Checklist
How to create an Inbound campaign using these 10 steps.
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Squared for Life: Unusual Donuts Inspire Standout Marketing
Account Director Chris Wilguess shares what his hometown donut shop taught him about setting a brand apart.
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The Power of LinkedIn: Put Your Best Face Forward
Our team shares tips for creating a professional LinkedIn profile picture.
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Meet Our New Team Members
LMG introduces our five new team members.
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Where Do Your Fonts Come From?
Front-end Developer Taylor Hunt explores how fonts are sourced, and the pros and cons of each option.
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Design in Dayton: An Exploration of Warped Wing’s Beer Can Design
Design Director Melissa Sass discusses the art behind Warped Wing Brewery's unique can design.
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Why I Love LinkedIn, and Why You Should Too
Our team shares the importance of your LinkedIn profile.
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“Out of Office until Jan. 3, 2017”
The LMG team shares how they spent their winter break in 2016.
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Super Bowl Ads: 2017 Was a Big Year
LMG analyzes commercials and campaigns from the 2017 Super Bowl.
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Going Off-Script for a Creative Boost
LMG participated in a calligraphy workshop hosted by The Hive Studio.
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8 Steps to Learn and Speak a Brand’s Voice
Erin Callahan shares tips for copywriters on how to learn and speak a brand's voice effectively.
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How a Personality Test Improved My Professional Life
Account Director Anna Clarke shares insights on the Birkman Method and how it helped her feel more satisfied in her professional role.
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Tick Tock: 5 Tips for Managing Deadlines
Designer Bridget Huelskamp shares five tips for managing deadlines.
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Why LMG is the Best: All About Balance
Senior Account Director Kim Donnelly shares why LMG is the best place to work.
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5 Tips for Writing Design-Friendly Copy
Copywriter Erin Callahan shares five tips for writing clear and concise copy that works seamlessly with design.
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The Best Marketing Company in the World
Our Account Director Chris Wilguess took a vacation to the best marketing company in the world, and came back inspired.
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Digital Vocabulary 101 - CRM and CMS
CRM and CMS are terms that are used for digital marketing. Here is a breakdown of what these terms mean and why they are vital to the success of your digital marketing.
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How LMG Does Lunch
Lunch is, in fact, the most important meal of the day, according to LMG. Check out some of our favorite lunch spots near our office in Dayton, Ohio.
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Teacup or Tumbler? What Your Favorite Cup Says About You as a Marketer
It's important for marketers to stay hydrated at work. Find out what your favorite cup says about your marketing "personality."
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The Problem with Marketing
Marketers are often misunderstood, but that’s slowly beginning to change. Find out what new advances are being used to measure marketing effectiveness.
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Cheap, Fast, or Good: Pick Two.
Account Director Chris Wilguess explains the theory behind the "Project Management Triangle" and how it relates to working in a marketing agency.
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Why LMG is the Best: It’s Worth the Drive
Senior Digital Director Billy Peake shares why LMG is the "Best Place to Work" in Dayton.
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Feel the Logo Love: Tips to Create an Iconic Visual Brand
LMG Associate Designer Bridget Huelskamp shares what she learned about iconic logos from David Airey's book, "Logo Design Love."
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Two Floors Are Better Than One
LMG has expanded their office on the third and fourth floor of the Firefly Building in downtown Dayton.
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Insight and Intuition: Using the Heart and Mind to Deliver More Valuable Content
LMG copywriter Erin Callahan shares takeaways from Content Marketing World and how you can use intuition and insight to generate more valuable content.
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The Playlist That Kept Me Focused for 13 Hours Straight
Discover how to craft the perfect music playlist to help you focus when you need it most.
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Big Ideas in Barcelona: Surrounded by Smart
LMG explores the Internet of Things phenomenon, its prevalence at Mobile World Congress 2016 and how it's connected us more every day.
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Marketing is a Whole-Brain Job
Left-brained or right? If you’re a marketer, you’re probably a bit of both. Find out how logic and emotion can each play an equally important role.
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8 Tips for Hiring a Marketing Agency
Thinking about hiring a marketing agency? Check out these eight tips for choosing the right one and managing a successful relationship.
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The Marketer’s Curse
LMG Marketing Intern McKenzie Johnson explores the "marketer's curse," and how to transform ingrained habits into unexpected inspiration.
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Why LMG is the Best: Taking it Outside (the Office)
Account Executive Liz Krizner shares why LMG is the "Best Place to Work" in Dayton.
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Big Ideas in Barcelona: The Next Big Thing
LMG takes a closer look into a key theme from Mobile World Congress 2016: virtual reality.
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Integrating Mood Boards into Your Creative Process
Need some inspiration? Learn how mood boards—and the the long-forgotten “cut and paste” method—can help you become more efficient in your creative process.
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The Three Technologies LMG Couldn’t Live Without
Marketing agencies can’t function without technology, but there are a few that make LMG’s day-to-day a little more efficient and enjoyable.
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Big Ideas in Barcelona: Takeaways from Mobile World Congress 2016
Discover LMG’s key insights and takeaways from Mobile World Congress 2016, the world's largest mobile industry event.
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Best Place to Work
Exceptional team. Collaborative culture. Inspiring workspace. Major projects for global clients. Work/life balance. Just an average day at LMG, one of Dayton’s Best Places to Work.
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This is Our Year
CMO asked marketing experts “How will you bring more creativity and daring to your marketing in 2016?” LMG was inspired to share a few answers of our own.
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Are You Social Where It Counts?
We've shared the 2016 Social Media Marketing Predictions from the Experts and how to put social media to work for your brand through the channels your consumers use most.
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The Importance of Color
LMG explores the importance of color and how the Pantone Color Institute uses color trend forecasting to help brands connect with consumers.